• ilinamorato@lemmy.world
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    8 hours ago

    Did you seriously think the freelancer isn’t capable of creating something like that? Like, do you think that FedEx uses their name with a hidden arrow in the “Ex” because they couldn’t hire anyone to draw them a photorealistic delivery truck with a box on it or whatever? Microsoft can’t figure out how to make a window with reflections so they use the squares?

    The simplicity isn’t an accident.

    • nickiwest@lemmy.world
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      6 hours ago

      Right?!? I wonder what happens when the business with the AI logo has to pay for full-color printing for all of their materials because their logo is so visually complex.

      This isn’t an issue if you solely operate digitally, but a storefront needs signage. Advertising becomes much more expensive in process color than 1 or 2 spot colors. Most physical businesses need things like business cards, invoices, purchase orders, packaging, …

      A professional designer will usually create a 1-color or 2-color logo to use for some of those things even when you have a full-color logo design to use on the most “important” materials. AI won’t give that level of service, for sure.

      • KeenFlame@feddit.nu
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        4 hours ago

        You realise you are the ones in being ridiculed with rage bait ads here? Nobody uses these and it’s, like with the last five thousand rage bait articles, only looking for engagement. Nothing else.

  • tobis@lemm.ee
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    8 hours ago

    Considering they probably fed the left image into the ai to make the right image, it’s rather silly.

    “I made this logo with only an ai model, and can-do attitude, and a logo.”

    • andros_rex@lemmy.world
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      2 hours ago

      I wonder if a fucker like this has commissioned a logo, fed an initial design through AI, and then refused to pay the initial designer.

  • Stern@lemmy.world
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    13 hours ago

    “Guys I turned your Nike logo from a swoosh to wind blowing dust in a vague swoosh like shape also there’s a foot there so you know where it came from and we’ll stitch that on AAAAAAALLLL your products and guys… Guys? What do you mean I’m fired?”

    • insomniac_lemon@lemmy.cafe
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      9 hours ago

      I get what you’re saying (esp low-quality clip-art), though lots of clipart was actually vector art (like autotraced from physical art, giving some prominent styles) so would probably make for a better logo than what they generated here.

  • GreenKnight23@lemmy.world
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    22 hours ago

    anyone with a year of design training will know why the right “logo” is a pile of shit.

    anyone with a month of experience printing will know why the right “logo” is a pile of shit.

    anyone who has had 5 minutes with genAI will think they’re a design master when they create the “logo” on the right.

    • KeenFlame@feddit.nu
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      4 hours ago

      No. You don’t need a year of design training. It is redicilous you buy in to that idea. It is a rage bait ad because it generates most clicks and therefore ad company revenue. Nobody alive thinks that is a good logo. That is the point.

    • null_dot@lemmy.dbzer0.com
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      21 hours ago

      I disagree.

      Anyone who has spent a few minutes thinking about what a logo is and what it’s used for will be able to tell you that one of these is a logo and the other is… a picture.

    • Luffy@lemmy.ml
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      20 hours ago

      No experience in printing, but I guess its impossible to Print that Logo with that Kind of Detail in a timely manner without it looking like shit?

      Also, everyone who ever heard about web design and hosting will know that such a picture is impossible to scale up and down, and also that picture will take up literal gigabytes since you can neither use normal PNGs because of the quality nor vector based art (they store the picture as mathematical equasions, so the PC has to render them, but it can be indefinitely made smaller and bigger without it becoming more pixely) because that sort of detail will just be impossible to render on grandmas smart TV from 2010, so you will have to store this picture as PNG in different formats as many times as you want to display that image

      • shalafi@lemmy.world
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        9 hours ago

        No, you understand the printing problem. Any logo needs a vector version so it can be scaled to any size. Lacking that is a non-starter.

        And don’t start me on the colors.

    • Lemminary@lemmy.world
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      8 hours ago

      Surprise, dear user! We’re upgrading your experience to bring you only the best ads. Aren’t you glad for us?

  • Captain Aggravated@sh.itjust.works
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    1 day ago

    I’ve seen so many commercials where a realistic scene fades into the stylized logo that that’s what my mind went to.

    The left is a better logo, fewer fine details, easy to silk screen, easy to laser print, hell you could make a branding iron and burn it into wood.

  • notarobot@lemm.ee
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    1 day ago

    The one on the right is prettier (not necessarily better. I’ve read some comments by people that know more than I do with some valid points). However, to create the image on the right, they probably fed the AI the image from the left, made by a designer.

    • undeadotter@sopuli.xyz
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      10 hours ago

      Honestly, from a design perspective I do think the one on the right is actually better in some respects. Yes, it wouldn’t scale well, there’s too many colours, it’s too busy, but it has some good points. The font choice draws you in more, with less space between the letters making it easier to read at a glance and the ‘f’ creating interest. And the house is actually united with the text, whereas in the left image it feels completely disconnected.

      I would be pretty disappointed if I’d paid for a logo and I got the left image tbh, it’s not very interesting or memorable. Yes, fuck AI, but I’m not sure this is the best comparison because both logos suck in different ways.

      • Lemminary@lemmy.world
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        8 hours ago

        I wouldn’t be surprised if she paid $5 on Fivr for the logo on the left just so she could say it’s from a freelancer.

  • viking@infosec.pub
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    1 day ago

    I don’t like either, but the left one at least scales better for various applications across platforms and media.

  • BertramDitore@lemm.ee
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    1 day ago

    Lol try printing that on merch, dumb dumb. That’s an awful logo. It’s really not even a logo, it’s a scene.

  • scathliath@lemmy.dbzer0.com
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    1 day ago

    Imagine the printing costs of putting variations of the right on all your products? Just the color variety alone would add to the production costs.

    • RogueBanana@lemmy.zip
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      19 hours ago

      And will look like shit even if you manage to do it. Imagine that on a cushion cover after an year of use.

    • phneutral@feddit.org
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      24 hours ago

      Reminds me of German Designer Kurt Weidemann who redesigned the Logo of German train company Deutsche Bahn in the 90s. He inverted the colors, got rid of one outline — and still saves the company millions over the years because of the paint that is saved putting the logo on all trains. All while modernising the typography, but remaining true to the brand.

      This is what design is about — everything else is decoration.