Just heard this today - co worker used an LLM to find him some shoes that fit. Basically prompted it to find specific shoes that fit wider/narrower feet and it just scraped reviews and told him what to get. I guess it worked perfectly for him.
I hate this sort of thing - however this is why normies love LLM’s. It’s going to be the new way every single person uses the internet. Hell, on a new win 11 install the first thing that comes up is copilot saying “hey use me i’m better than google!!”
Frustrating.
Google has already been caught out doing this. They reduced the quality of search results and placed ads and SEO (companies that pay to be first in the SEO rankings) ahead of other results. This was happening before they had a Gen AI LLM.
It’s intent is to keep you on the search page longer, viewing ads so they can get more ad revenue.
They’re an ad aggregation company first and foremost and search (along with their other suite of products) is how they serve those ads.