Just heard this today - co worker used an LLM to find him some shoes that fit. Basically prompted it to find specific shoes that fit wider/narrower feet and it just scraped reviews and told him what to get. I guess it worked perfectly for him.
I hate this sort of thing - however this is why normies love LLM’s. It’s going to be the new way every single person uses the internet. Hell, on a new win 11 install the first thing that comes up is copilot saying “hey use me i’m better than google!!”
Frustrating.
Worse than that people and brands are going to enshitify the internet In an effort to get their products and brands into the training data with a more positive context.
Just use one AI to create hundreds of thousands of pages of bullshit about how great your brand is and how terrible your competitors brands are.
Then every AI scraping those random pages trying to harvest as much data as possible folds that into their training data set. And it doesn’t just have to be things like fake product reviews. Fake peer-reviewed studies and fake white papers. It doesn’t even have to be on the surface. It can be buried in a 1000 web servers accessible to scrapers but not to typical users.
Then all the other brands will have to do the same to compete. All of this enshitifying the models themselves more and more as they go.
Self-inflicted digital brain tumors.