Thus, bullshit, in contrast to mere nonsense, is something that implies but does not contain adequate meaning or truth.
We argue that an important adjutant of pseudo-profound bullshit is vagueness which, combined with a generally charitable attitude toward ambiguity, may be exacerbated by the nature of recent media.
The concern for “profundity” reveals an important defining characteristic of bullshit (in general): that it attempts to impress rather than to inform; to be engaging rather than instructive.
Indeed: https://www.cambridge.org/core/journals/judgment-and-decision-making/article/on-the-reception-and-detection-of-pseudoprofound-bullshit/0D3C87BCC238BCA38BC55E395BDC9999