I think the problem is nobody likes UB until there’s one they do like, which they splurge on. WotC isn’t trying to get people to buy a little bit of every set because that’s too much work. Instead, they just need to get smaller groups to spend more. This makes sense why it seems no one likes UB but then stores can’t keep Warhammer 40k or Final Fantasy precons in stock. Or why FNM numbers are down but booster pack sales are the same or better.
I think the problem is nobody likes UB until there’s one they do like, which they splurge on. WotC isn’t trying to get people to buy a little bit of every set because that’s too much work. Instead, they just need to get smaller groups to spend more. This makes sense why it seems no one likes UB but then stores can’t keep Warhammer 40k or Final Fantasy precons in stock. Or why FNM numbers are down but booster pack sales are the same or better.