Most probably the culprit is mobile. Making graphic design portable and readable across multiple screen formats is a bitch. I know this from my brief stint making webpages for a small time student team and it made me realise that I never want to do web dev or be a mobile dev.
Now the design in the left is cooler but the design on the right makes mobile devs breath sighs of relief.
Although to be perfectly perfectly honest fr …
They could have just made 2 versions of the logo, one with the old man and one with the old man removed. Make the latter logo in some vector format (svg? Eps? I’m not sure about the performance difference between formats). Should be mostly fine for most use cases.
But then again, making pointless changes is something PR is known for. Our student team PR committee took 2 months to come to the decision of what kind of website they wanted.
They wanted us to use a “generic corporate template” (their words verbatim).
Most probably the culprit is mobile. Making graphic design portable and readable across multiple screen formats is a bitch. I know this from my brief stint making webpages for a small time student team and it made me realise that I never want to do web dev or be a mobile dev.
Now the design in the left is cooler but the design on the right makes mobile devs breath sighs of relief.
Although to be perfectly perfectly honest fr …
They could have just made 2 versions of the logo, one with the old man and one with the old man removed. Make the latter logo in some vector format (svg? Eps? I’m not sure about the performance difference between formats). Should be mostly fine for most use cases.
But then again, making pointless changes is something PR is known for. Our student team PR committee took 2 months to come to the decision of what kind of website they wanted.
They wanted us to use a “generic corporate template” (their words verbatim).