This is my industry. What’s happening here is they’re selling through a past crop lot the importer couldn’t move so they offloaded it below cost. This happens a lot with organic centrals since they tend to store very poorly. I guarantee you that this is extremely phenolic. The roastery is roasting on Ambex YM-120, the cheapest and shittiest large commercial batch roaster available.
Making it yourself really the only way to get good cold brew that’s affordable. I haven’t found any premade concentrates that are any good and the only RTD canned cold brew that I’ve liked that has any actual distribution is the Press cold brew. But it’s literally my job to have unreasonable standards for stuff like that, and if you drink it with any milk or sugar concentrates can be a lot more palatable. I know some people who like the chameleon concentrate and the stumptown concentrate.
They can’t make money off of selling good coffee, cologne, shoes, etc. Everything has to be cheap because their real commodity is political animus. It doesn’t have the biggest markup, but there is value to capture if you’re big enough. The coffee is actually the value add, not the main attraction. Therefore it has to be dirt cheap. They can’t make money off selling decent coffee.
Black Rifle is an actual coffee roastery that does normal sourcing through importers with decent equipment. I’m sure it’s changed but before COVID they used a San Franciscan SF-75 as their main roaster, which is an actual quality machine. It’s just a company run by chuds that sources and blends bad coffee and pays like shit.
This is my industry. What’s happening here is they’re selling through a past crop lot the importer couldn’t move so they offloaded it below cost. This happens a lot with organic centrals since they tend to store very poorly. I guarantee you that this is extremely phenolic. The roastery is roasting on Ambex YM-120, the cheapest and shittiest large commercial batch roaster available.
Also there’s no such thing as GMO coffee (yet)
What company would you recommend for a not-too-expensive cold brew?
Making it yourself really the only way to get good cold brew that’s affordable. I haven’t found any premade concentrates that are any good and the only RTD canned cold brew that I’ve liked that has any actual distribution is the Press cold brew. But it’s literally my job to have unreasonable standards for stuff like that, and if you drink it with any milk or sugar concentrates can be a lot more palatable. I know some people who like the chameleon concentrate and the stumptown concentrate.
They can’t make money off of selling good coffee, cologne, shoes, etc. Everything has to be cheap because their real commodity is political animus. It doesn’t have the biggest markup, but there is value to capture if you’re big enough. The coffee is actually the value add, not the main attraction. Therefore it has to be dirt cheap. They can’t make money off selling decent coffee.
I assume Black Rifle Coffee is a similar deal
Black Rifle is an actual coffee roastery that does normal sourcing through importers with decent equipment. I’m sure it’s changed but before COVID they used a San Franciscan SF-75 as their main roaster, which is an actual quality machine. It’s just a company run by chuds that sources and blends bad coffee and pays like shit.