They can’t make money off of selling good coffee, cologne, shoes, etc. Everything has to be cheap because their real commodity is political animus. It doesn’t have the biggest markup, but there is value to capture if you’re big enough. The coffee is actually the value add, not the main attraction. Therefore it has to be dirt cheap. They can’t make money off selling decent coffee.
They can’t make money off of selling good coffee, cologne, shoes, etc. Everything has to be cheap because their real commodity is political animus. It doesn’t have the biggest markup, but there is value to capture if you’re big enough. The coffee is actually the value add, not the main attraction. Therefore it has to be dirt cheap. They can’t make money off selling decent coffee.