This dude knows what he’s doing. As a westerner he’s rapidly becoming the biggest internet celebrity that exists there.
Look at all the western videogame companies that have been trying to pander to China with content for a couple years now, streamers lag behind but they have just as much reason to try and get a Chinese audience and significant fanbase as anywhere else.
When streamers realise that there’s a significant revenue stack to be made from Chinese audiences we’re going to see a U Turn in how online influencers portray China as they all try to pursue the money to be made by having them as part of your audience.
Speed is demonstrating exactly how to build that and there will be others that realise and follow the same path. As influencers start to notice that “oh you get Chinese state media attention and enormous publicity if you make China look good” they’re gonna do exactly that.
Do not think for a second that these streamers are not thinking in terms of audience segments and metrics.
That’s my thinking as well. There was already a growing “the China the medias don’t want you to see” vlogger scene before, but after such a massive internet success, it’s sure to massively accelerate.
China needs to double down on support for it. Encourage them. Give them major media coverage for it. Show other streamers that making China look good gets you in front of a billion people on national tv. Seeing this will cause more and more to do it.
If there is money involved, they will all become huge supporters.
You can get all the gamers with this strategy too. Get the biggest most popular commentators doing commentary for hype tournaments based in China, get them saying good things about China, get the players saying good things about China by making them see China as the future of esports or whatever the fuck. If it’s where the biggest money is, it’ll get their support.
This dude knows what he’s doing. As a westerner he’s rapidly becoming the biggest internet celebrity that exists there.
Look at all the western videogame companies that have been trying to pander to China with content for a couple years now, streamers lag behind but they have just as much reason to try and get a Chinese audience and significant fanbase as anywhere else.
When streamers realise that there’s a significant revenue stack to be made from Chinese audiences we’re going to see a U Turn in how online influencers portray China as they all try to pursue the money to be made by having them as part of your audience.
Speed is demonstrating exactly how to build that and there will be others that realise and follow the same path. As influencers start to notice that “oh you get Chinese state media attention and enormous publicity if you make China look good” they’re gonna do exactly that.
Do not think for a second that these streamers are not thinking in terms of audience segments and metrics.
That’s my thinking as well. There was already a growing “the China the medias don’t want you to see” vlogger scene before, but after such a massive internet success, it’s sure to massively accelerate.
China needs to double down on support for it. Encourage them. Give them major media coverage for it. Show other streamers that making China look good gets you in front of a billion people on national tv. Seeing this will cause more and more to do it.
If there is money involved, they will all become huge supporters.
You can get all the gamers with this strategy too. Get the biggest most popular commentators doing commentary for hype tournaments based in China, get them saying good things about China, get the players saying good things about China by making them see China as the future of esports or whatever the fuck. If it’s where the biggest money is, it’ll get their support.
The propaganda will break down.