Summary
Democrats must reclaim their identity as the party of the working class to regain electoral strength.
Despite pro-labor policies under Biden, working-class voters feel disconnected, seeing Democrats as defenders of a failing system.
The party’s decline traces back to NAFTA and neoliberal economic policies that favored corporations over workers.
A generational effort to prioritize labor rights, fair wages, and economic security while addressing working-class frustrations are needed.
Without serious reform, Democrats will continue losing ground to populist alternatives.
True but is there any indication of that currently working on the same level in terms of the return on the ad buy that a TV ad can produce? Ads are passive and they work.
Do they? We’ve outspent Trump in three elections now and still lost two of them. Is there any actual measure of the value of an ad for political purposes? It’s not like business where you could note an increase in sales after you run an ad campaign, there’s one single opportunity to “buy” and it’s a secret. Anything you learn in that one campaign you just have to hope still applies years later in a different environment with a different candidate.
I’m sure they have some benefit, but the only time I’ve ever seen someone talk about political advertising was either when they were sick of seeing them or when an ad was going viral because regular people were using their social networks to share it.