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Cake day: June 28th, 2023

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  • Awkwardly attempt to join the conversation, only to be talked over mid-sentence by someone else, and so you wait for another lull. Attempt to start again, only to be interrupted again by someone else. Watch helplessly as the subject of the conversation drifts far from the point you were going to make. Minutes pass, and everyone is glad to be talking about something else. You let go of the moment, and resign yourself to remain quiet. Then someone says to you, “Oh, what were you going to say?”





  • Familiarity breeds trust. They aren’t trying to sell you insurance. They are trying to get you to think of their name when you shop for insurance. They want you to see Progressive and think, “Yeah, that’s a company I’ve heard of.” If you were choosing between two brands equivalent, and you had never heard of one of them, most people will pick the one they have heard of. That’s why 90% of insurance commercials are just repeating the name of the company and words like “trust” or “value”.