Donald Trump is the majority shareholder in Trump Media, which owns the Truth Social app. DJT shares fell 20% last week ahead of his New York hush money trial.
Twitter is showing me that no matter how big and relevant a network is the big companies care more about not advertising next to Nazis than about advertising in a popular space.
I’m hopeful that it’ll stay that way and the only ones advertising there will be those that are already supporting trump and that it’ll only cost them money by people boycotting their products.
Even if he wins the presidency he’s for sure not winning the popular vote and also for sure not winning the reasons most interesting for advertisers. Not sure that bet is going to hold up well in the end
To add to this, Truth Social is mainly political, it’s not a space companies find interesting to advertise. Women purchase things for the house so they control the purse strings of a household, the next major purchases are teens. These are the realms of TikTok and Youtube shorts. Older demographics don’t buy much, are stuck in their habits.
Even if Trump does win, posts are very easy to screenshot and share on other platforms. There isn’t a big incentive to get it from truth social instead of waiting for people to share his ramblings all over the news and their preferred social platforms. I never had a Twitter account either, but I saw Trump’s ridiculous tweets shared around all the time. Most people won’t need to go there to see what he is up to. He will get a bump, but not enough to make it the new Twitter.
Which is great because now the US can finally have the state run 24-hour propaganda arm the fascists and dictators love.
We all know that the orange scrotum would pressure the simping GOP to pass a law making Truth Social the only place for all gov’t communication for all parties.
We already know he made the Secret Service stay at Mar-a-Lardo and upcharged the federal gov’t for the rooms. Anything to funnel US taxpayer money into his pockets
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Twitter is showing me that no matter how big and relevant a network is the big companies care more about not advertising next to Nazis than about advertising in a popular space.
I’m hopeful that it’ll stay that way and the only ones advertising there will be those that are already supporting trump and that it’ll only cost them money by people boycotting their products.
Even if he wins the presidency he’s for sure not winning the popular vote and also for sure not winning the reasons most interesting for advertisers. Not sure that bet is going to hold up well in the end
To add to this, Truth Social is mainly political, it’s not a space companies find interesting to advertise. Women purchase things for the house so they control the purse strings of a household, the next major purchases are teens. These are the realms of TikTok and Youtube shorts. Older demographics don’t buy much, are stuck in their habits.
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Twitter also has a very large captive audience - yet their advertisers are running away
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Even if Trump does win, posts are very easy to screenshot and share on other platforms. There isn’t a big incentive to get it from truth social instead of waiting for people to share his ramblings all over the news and their preferred social platforms. I never had a Twitter account either, but I saw Trump’s ridiculous tweets shared around all the time. Most people won’t need to go there to see what he is up to. He will get a bump, but not enough to make it the new Twitter.
deleted by creator
Which is great because now the US can finally have the state run 24-hour propaganda arm the fascists and dictators love.
We all know that the orange scrotum would pressure the simping GOP to pass a law making Truth Social the only place for all gov’t communication for all parties.
We already know he made the Secret Service stay at Mar-a-Lardo and upcharged the federal gov’t for the rooms. Anything to funnel US taxpayer money into his pockets