We believe that this guest with household income below $100,000 represents about 40% of our total sales and, based on our data, is dining out less often due to concerns about the economy and inflation.
Uh, yes, as someone who is in this demographic I can attest that dining out less due to vague concerns about the economy and inflation is a very real phenomenon that deserves further investigation.
I made 4 days worth of food (for two!) with 2 boxes of penne, some cheese, canned beans, and corn.
Like $8 of ingredients, or about $1 per serving. I’d much rather spend an hour cooking instead of spending that hour driving to chipotle, ordering, taking it home, filling up gas, and paying 10x for it.
Uh, yes, as someone who is in this demographic I can attest that dining out less due to vague concerns about the economy and inflation is a very real phenomenon that deserves further investigation.
I made 4 days worth of food (for two!) with 2 boxes of penne, some cheese, canned beans, and corn.
Like $8 of ingredients, or about $1 per serving. I’d much rather spend an hour cooking instead of spending that hour driving to chipotle, ordering, taking it home, filling up gas, and paying 10x for it.