Something you have to realize is that the meat lobby has been heavily lobbying for this for years. This has nothing to do with consumers. Just like with vegan cheese, this will only make the product names more confusing. There used to be products called ‘vegan cheese’. Perfectly clear what it is - just plant-based cheese alternative. Now you can’t legally name a product ‘vegan cheese’, so instead they’re called ‘vegan slices’ (if they come in slices) or other nonsense like ‘plant-based product’, which tells you absolutely nothing until you read the description.
Something you have to realize is that the meat lobby has been heavily lobbying for this for years. This has nothing to do with consumers. Just like with vegan cheese, this will only make the product names more confusing. There used to be products called ‘vegan cheese’. Perfectly clear what it is - just plant-based cheese alternative. Now you can’t legally name a product ‘vegan cheese’, so instead they’re called ‘vegan slices’ (if they come in slices) or other nonsense like ‘plant-based product’, which tells you absolutely nothing until you read the description.
Couldn’t they call it “plant based cheese alternative” instead?