Europe@feddit.orgEnglish · 3 days ago

Coca-Cola rebrands products in Germany amid US image crisis

www.dw.com

275

Coca-Cola rebrands products in Germany amid US image crisis

www.dw.com

Severus_Snape@lemmy.world to

Europe@feddit.orgEnglish · 3 days ago

Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025

www.dw.com

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

Chat

TanteRegenbogen@feddit.org
link
fedilink
English
arrow-up
29·
2 days ago
We have a word for that in German: “Etikettenschwindel”
- coronach@lemmy.sdf.org
  link
  fedilink
  English
  arrow-up
  10·
  2 days ago
  I appreciate German’s endless supply of terms 🙂
  - Valmond@lemmy.world
    link
    fedilink
    English
    arrow-up
    1·
    2 days ago
    That’s just etikett and schwindle together!
- Kissaki@feddit.org
  link
  fedilink
  English
  arrow-up
  5·
  2 days ago
  Roughly translates to misleading or con labeling
  - RunawayFixer@lemmy.world
    link
    fedilink
    English
    arrow-up
    8·
    2 days ago
    “Label swindle” is the closest literal translation I think.

Europe@feddit.org

europe@feddit.org

Create a post

You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: !europe@feddit.org

News and information from Europe 🇪🇺

(Current banner: La Mancha, Spain. Feel free to post submissions for banner images.)

Rules (2024-08-30)

This is an English-language community. Comments should be in English. Posts can link to non-English news sources when providing a full-text translation in the post description. Automated translations are fine, as long as they don’t overly distort the content.
No links to misinformation or commercial advertising. When you post outdated/historic articles, add the year of publication to the post title. Infographics must include a source and a year of creation; if possible, also provide a link to the source.
Be kind to each other, and argue in good faith. Don’t post direct insults nor disrespectful and condescending comments. Don’t troll nor incite hatred. Don’t look for novel argumentation strategies at Wikipedia’s List of fallacies.
No bigotry, sexism, racism, antisemitism, islamophobia, dehumanization of minorities, or glorification of National Socialism. We follow German law; don’t question the statehood of Israel.
Be the signal, not the noise: Strive to post insightful comments. Add “/s” when you’re being sarcastic (and don’t use it to break rule no. 3).
If you link to paywalled information, please provide also a link to a freely available archived version. Alternatively, try to find a different source.
Light-hearted content, memes, and posts about your European everyday belong in other communities.
Don’t evade bans. If we notice ban evasion, that will result in a permanent ban for all the accounts we can associate with you.
No posts linking to speculative reporting about ongoing events with unclear backgrounds. Please wait at least 12 hours. (E.g., do not post breathless reporting on an ongoing terror attack.)
Always provide context with posts: Don’t post uncontextualized images or videos, and don’t start discussions without giving some context first.

(This list may get expanded as necessary.)

Posts that link to the following sources will be removed

on any topic: Al Mayadeen, brusselssignal:eu, citjourno:com, europesays:com, Breitbart, Daily Caller, Fox, GB News, geo-trends:eu, news-pravda:com, OAN, RT, sociable:co, any AI slop sites (when in doubt please look for a credible imprint/about page), change:org (for privacy reasons)
on Middle-East topics: Al Jazeera
on Hungary: Euronews

Unless they’re the only sources, please also avoid The Sun, Daily Mail, any “thinktank” type organization, and non-Lemmy social media. Don’t link to Twitter directly, instead use xcancel.com. For Reddit, use old:reddit:com

(Lists may get expanded as necessary.)

Ban lengths, etc.

We will use some leeway to decide whether to remove a comment.

If need be, there are also bans: 3 days for lighter offenses, 7 or 14 days for bigger offenses, and permanent bans for people who don’t show any willingness to participate productively. If we think the ban reason is obvious, we may not specifically write to you.

If you want to protest a removal or ban, feel free to write privately to the primary mod account @EuroMod@feddit.org

Visibility: Public

This community can be federated to other instances and be posted/commented in by their users.

1.22K users / day
3K users / week
5.26K users / month
15K users / 6 months
4 local subscribers
7.46K subscribers
5.87K Posts
44.1K Comments
Modlog