The enshittification was already in full swing by the point wheee Google was pushing paid advertising to the top, charging more for it didn’t change the dynamic. The argument was already lost before they increased ad fees.
I don’t understand how the allocation of ads is supposed to work any other way than hiking prices until the breaking point, speaking of tendencies. If it cost 5 cents to publish ads it would either result in being close to useless if you are only allowed one ad per company or big companies flooding it with a huge amount of 5 cent ads giving the same result as the price hike.
The fundamental problem is the ads themselves (or capitalism if you wanna push it that far) forcing people to pay for exposure that would otherwise be organic. I think hiking ad fees might be the single worst example you could give of ‘treating business partners badly’ in this context.
Just because it is “supposed” to work this way doesn’t make it friendlier to the people being priced out of ads. But if you want another example of enshittification, intentional algorithm and platform twiddling by Facebook has killed businesses. One day they’re pushing social games like Farmville, and the next, without warning, these games are stuffed. One day they’re pushing celebrity headlines, and overnight, buzzfeed-likes see their viewership decimated.
Yes, all of these things suck for the consumer either way, but enshittification makes it suck for the business partners too. It’s not a comfort to an advertiser that they’re supposed to be eaten by bigger fish, and it doesn’t make it any less ironic that a platform that was once there for consumers and businesses now apparently offers nobody anything but is impossible to leave nonetheless.
The enshittification was already in full swing by the point wheee Google was pushing paid advertising to the top, charging more for it didn’t change the dynamic. The argument was already lost before they increased ad fees.
I don’t understand how the allocation of ads is supposed to work any other way than hiking prices until the breaking point, speaking of tendencies. If it cost 5 cents to publish ads it would either result in being close to useless if you are only allowed one ad per company or big companies flooding it with a huge amount of 5 cent ads giving the same result as the price hike.
The fundamental problem is the ads themselves (or capitalism if you wanna push it that far) forcing people to pay for exposure that would otherwise be organic. I think hiking ad fees might be the single worst example you could give of ‘treating business partners badly’ in this context.
Just because it is “supposed” to work this way doesn’t make it friendlier to the people being priced out of ads. But if you want another example of enshittification, intentional algorithm and platform twiddling by Facebook has killed businesses. One day they’re pushing social games like Farmville, and the next, without warning, these games are stuffed. One day they’re pushing celebrity headlines, and overnight, buzzfeed-likes see their viewership decimated.
Yes, all of these things suck for the consumer either way, but enshittification makes it suck for the business partners too. It’s not a comfort to an advertiser that they’re supposed to be eaten by bigger fish, and it doesn’t make it any less ironic that a platform that was once there for consumers and businesses now apparently offers nobody anything but is impossible to leave nonetheless.