Just because it is “supposed” to work this way doesn’t make it friendlier to the people being priced out of ads. But if you want another example of enshittification, intentional algorithm and platform twiddling by Facebook has killed businesses. One day they’re pushing social games like Farmville, and the next, without warning, these games are stuffed. One day they’re pushing celebrity headlines, and overnight, buzzfeed-likes see their viewership decimated.
Yes, all of these things suck for the consumer either way, but enshittification makes it suck for the business partners too. It’s not a comfort to an advertiser that they’re supposed to be eaten by bigger fish, and it doesn’t make it any less ironic that a platform that was once there for consumers and businesses now apparently offers nobody anything but is impossible to leave nonetheless.
Just because it is “supposed” to work this way doesn’t make it friendlier to the people being priced out of ads. But if you want another example of enshittification, intentional algorithm and platform twiddling by Facebook has killed businesses. One day they’re pushing social games like Farmville, and the next, without warning, these games are stuffed. One day they’re pushing celebrity headlines, and overnight, buzzfeed-likes see their viewership decimated.
Yes, all of these things suck for the consumer either way, but enshittification makes it suck for the business partners too. It’s not a comfort to an advertiser that they’re supposed to be eaten by bigger fish, and it doesn’t make it any less ironic that a platform that was once there for consumers and businesses now apparently offers nobody anything but is impossible to leave nonetheless.