WebP does everything GIF did, just better. The only problem is adoption. Maybe a similar, single-syllable name could have helped.

• Ends the pronunciation debate: hard G in the 1987 filetype, soft G in the 2010 one
• Looping soundless video gets a name that’s short and does not refer to a terribly inefficient format (that “gif” sharing sites often no longer use anyway), plus some wrong people have been using it already
• Software peer-pressured into supporting it (nobody wants to hear “they don’t support JIF” about their software)