There is no culture but subcultural consumption.

Magic is now a signifier for other subcultures, and this in turns makes the “Magic IP” it’s own signifier of subsubculture.

Buy more product.
This product is not for you.
Buy new product. It need not be consistent, or unified. Only profitable.

Honestly I’m not opposed to the occasional crossover set, but this does seem like way too much.

I really liked the vibes of the magic sets this year! It’s clear they aren’t running out of their own ideas.

All brands will be Fortnite.