I asked a relative to look for RealVNC on the Play Store and install it. Once they were done, I asked them to fulfill a basic task inside RealVNC and they were really confused by my instructions. I took a look at their phone, lo and behold, they had installed a different app. I asked them to repeat the install procedure while I watched. They punched in “realvnc” in the search box, two identically formatted results appeared. Their finger instinctively clicked the Install button on the top result. It was an ad. 🤦♂️🤦♀️🤦
Assume it’s not disingenuous. Instead picture observing a user confusing the two and draw a conclusion other than they’re an idiot. But you already said you understand this design makes users more likely to click on the ad. Do I have to explain the common elements of the layouts in a wireframe? Do I have to go into the differences in noticeability between more and less prominent design language elements in order to explain in what way they’re identical? Come on, cut some slack and assume better.