While I appreciate you calling out AI content, it is helpful to substantiate how you concluded that it is AI generated to prevent people thinking these claims are all false positives. Nothing in the image seemed uncanny to me (apart from whatever physics would be required to make the suit itself). Several different online AI image detectors all claimed this image was real. Reverse image searches led to only recent social media posts with no further details. I did find two sources (of dubious credibility) that claim it to be AI generated
Despite the apparent lack of any AI generated image traits (as far as the detectors and me can tell), since there is apparently no further details and all of the information is new and “viral”, I would think this is AI generated. It would also make sense as an awareness marketing scheme for the beer brand on the front of the coat.
What characteristics stuck out to you?
Edit: Based on the above information and things other commenters said, I think the simplest solution is that the beer’s marketing campaign started with a real photo of a guy in a clear puffy jacket and then used AI and/or photoshop to edit the image to fill the jacket with beer and to put a logo and straw on it. I’ve seen no criticisms of anything separate from the jacket, so the environment, lighting, camera focus, and guy’s face seem canny enough to be real. I guess there are two points at hand:
Is it real? No.
Is it AI-generated specifically? Undetermined. There are loads of memes that are photoshopped which we don’t take issue with. It’s specifically the images which are deceptive about their plausibility that are the problem.
It’s the physics that make it look uncanny. Just the weight of that much liquid puts significantly more stress on flexible plastic. The only way it could still look like a puffer jacket would be if it was made of hard plastic which would be then impossible to put on or take off. Now I’ll admit I’ve probably had more experience with bagged liquids than most other Americans, considering I’ve worked with bagged milk in the food service industry, and I also prefer to take the bag out of box wine like Australians do. So maybe that’s why just the general shape triggers the AI alarm bells for me.
I don’t see anything obvious to indicate that it is a generated image either. However I noticed the font is slightly off and the second character is wrong.
So either the model came very close and failed at one character, or it’s a real image with counterfit brand usage and they misspelled it on purpose.
I guess the straw looks off but it could maybe work in a less obvious way.
While I appreciate you calling out AI content, it is helpful to substantiate how you concluded that it is AI generated to prevent people thinking these claims are all false positives. Nothing in the image seemed uncanny to me (apart from whatever physics would be required to make the suit itself). Several different online AI image detectors all claimed this image was real. Reverse image searches led to only recent social media posts with no further details. I did find two sources (of dubious credibility) that claim it to be AI generated
Source 1: https://x.com/i/trending/1987710874111398067
Source 2: https://malwaretips.com/blogs/beer-jacket-viral-trend/
Despite the apparent lack of any AI generated image traits (as far as the detectors and me can tell), since there is apparently no further details and all of the information is new and “viral”, I would think this is AI generated. It would also make sense as an awareness marketing scheme for the beer brand on the front of the coat.
What characteristics stuck out to you?
Edit: Based on the above information and things other commenters said, I think the simplest solution is that the beer’s marketing campaign started with a real photo of a guy in a clear puffy jacket and then used AI and/or photoshop to edit the image to fill the jacket with beer and to put a logo and straw on it. I’ve seen no criticisms of anything separate from the jacket, so the environment, lighting, camera focus, and guy’s face seem canny enough to be real. I guess there are two points at hand:
Is it real? No.
Is it AI-generated specifically? Undetermined. There are loads of memes that are photoshopped which we don’t take issue with. It’s specifically the images which are deceptive about their plausibility that are the problem.
AI image detectors are notoriously flawed by the way.
Yes, I think of them as circumstantial evidence rather than hard evidence.
That much liquid would cause the empty top of the coat to sag more
also the foam on the top of his right sleeve is slanted when it would be level with everything else if it were real
I don’t think there’s any speculation that it’s real. The question is whether it was created with AI and/or edited.
It’s the physics that make it look uncanny. Just the weight of that much liquid puts significantly more stress on flexible plastic. The only way it could still look like a puffer jacket would be if it was made of hard plastic which would be then impossible to put on or take off. Now I’ll admit I’ve probably had more experience with bagged liquids than most other Americans, considering I’ve worked with bagged milk in the food service industry, and I also prefer to take the bag out of box wine like Australians do. So maybe that’s why just the general shape triggers the AI alarm bells for me.
I’m leaning towards shoop instead of AI slop - it looks like the original was a clear puffy jacket, and the beer and straw were shopped in.
I don’t see anything obvious to indicate that it is a generated image either. However I noticed the font is slightly off and the second character is wrong.
So either the model came very close and failed at one character, or it’s a real image with counterfit brand usage and they misspelled it on purpose.
I guess the straw looks off but it could maybe work in a less obvious way.
Or the brand is photoshopped in after the generation and they just did a poor job.
If they shoped the brand in, that would explain the text being off, but why would the second character be wrong?
I’m not fluent in reading chinese, but the text in the jacket looked odd and sure enough, it’s incorrect when comparing to a picture of the real logo.
Suckling the zuckercock.