Yeah I initially just saw one of them and was like… yeah this is somewhere between ‘pretty edgy’ and dogwhistling…
… and then I saw more from the same campaign and was at the “ok, really?” stage.
But all that aside, I still just don’t get why you’d put her in an ad campaign for pants, telling the viewer they make your ass look great, when what is shown is … again, basically Hank Hill ass.
I guess the marketing execs realized that language is now fully in hyperreality mode, and if you just have generally popular pretty person say thing seductively, it is true.
Someone please stop the capitalist realism ride, I want to get off.
Yeah I initially just saw one of them and was like… yeah this is somewhere between ‘pretty edgy’ and dogwhistling…
… and then I saw more from the same campaign and was at the “ok, really?” stage.
But all that aside, I still just don’t get why you’d put her in an ad campaign for pants, telling the viewer they make your ass look great, when what is shown is … again, basically Hank Hill ass.
I guess the marketing execs realized that language is now fully in hyperreality mode, and if you just have generally popular pretty person say thing seductively, it is true.
Someone please stop the capitalist realism ride, I want to get off.