Ironically ads exist almost exclusively to raise prices.
Anyone can buy corn, but to purchase premium corn you need to have the value communicated too you. Maybe the corn comes from a riverbank somewhere, maybe it’s been infused with peppercorns.
But to charge more for that corn you need to convince people to spend more on it. The more “reasons” you have to buy it ie. Peppercorns. The more you can charge
My mom always said when she had to see unavoidable ads:
“The money they spent making those ads, they could have used to reduce the prices instead!”
It’s funny to see her getting angry and reacting like that every time
Any ads that aren’t “this product is available” and designed to get you to do things against your best interest.
“Use us instead of a competitor”
“Please associate this product with this idealised version of yourself (or your life)”
Maybe this is just me projecting my trauma after finishing Mad Men.
Bu also maybe not.
Ironically ads exist almost exclusively to raise prices.
Anyone can buy corn, but to purchase premium corn you need to have the value communicated too you. Maybe the corn comes from a riverbank somewhere, maybe it’s been infused with peppercorns.
But to charge more for that corn you need to convince people to spend more on it. The more “reasons” you have to buy it ie. Peppercorns. The more you can charge