Jerry Greenfield, co-founder of the Ben & Jerry’s ice cream brand, has stepped down from the company he started 47 years ago citing a retreat from its campaigning spirit under parent company Unilever.
Greenfield wrote in an open letter late Tuesday night — shared on X by his co-founder Ben Cohen — that he could no longer “in good conscience” remain an employee of the company and said the company had been “silenced.”
He said the company’s values and campaigning work on “peace, justice, and human rights” allowed it to be “more than just an ice cream company” and said the independence to pursue this was guaranteed when Anglo-Dutch packaged food giant Unilever bought the brand in 2000 for $326 million.
Cohen’s statement didn’t mention Israel’s ongoing military operation in Gaza, but Ben & Jerry’s has been outspoken on the treatment of Palestinians for years and in 2021 withdrew sales from Israeli settlements in what it called “Occupied Palestinian Territory.”
Unilever has owned B&J’s for quite some time now.
I just looked it up, Unilever bought them in April of 2000. That’s over 25 years ago. Part of that merger was an agreement that B&J’s could still be vocal about things, and it looks like Unilever has tried to go back on that several times. Something I also just found, Unilever is apparently spinning off the ice cream brands… I guess we will see what happens next.
Important caveat: IANAL.
I’ve seen elsewhere the response to the Ben and Jerry’s news hitting basically boiling down to “fucking cry about it sell outs, you got into bed with Unilever”. Which, sure, fine if that’s your (general “you”, not you specifically OP) perspective, far be it from me to yuck your yums. That being said, according to the AP article I read, they carved out (or attempted to) the right to continue to manage the social justice aspect of the Ben and Jerry’s brand without interference, in perpetuity, as a condition of the sale. As I understand it, Unilever has done a number of things to erode those carveouts, basically by repeatedly spinning off portions of the business into new companies, which they argue are not beholden to that agreement. For example, despite Ben and Jerry’s public support of Palestine and objection to their products being sold in Israel, Unilever simply licensed the product to Israeli manufacturers who sell it under their own brand names. Additionally, and this is what appears to be what precipitated this departure, they are now spinning all of their frozen confectionary brands off into something like Magnum Foods (because the two things I want to have on my mind while looking for ice cream are guns and condoms).
Like, I understand anyone who looks at the hundreds of millions that these guys received in 2000 and has difficulty mustering sympathy for their plight. That being said, I don’t begrudge them their pay day. They said, at the time, that the partnership would enable them to extend their social justice campaigns beyond what they could do as independents. From what I’ve seen, they’ve largely lived up to that over the ensuing years.