The parent company of American alcohol producers such as Jack Daniel’s whisky and Woodford Reserve bourbon says sales to Canada dropped 62 per cent during the latest fiscal quarter compared to a year ago, as American alcohol remains off the shelves in many provinces.
After U.S. President Donald Trump imposed tariffs on Canadian goods in early March, a number of provinces retaliated, pulling American alcohol from store shelves. Alberta and Saskatchewan have since lifted the ban.
During a conference call with investors Thursday, officials with Brown-Forman — the parent company of brands such as Jack Daniel’s and Woodford Reserve — noted other pressures, but said the boycott is causing a “significant impact.”
I am very happy to never travel to nor buy from america for the rest of my life. My son and grandson have also said the same so that is 3 generations you have turned off by electing a pedophile rapist to run your country.
I’m unhappy about it. Lots of beautiful places in America; good family memories there. Plenty of good, honest people there that don’t deserve this shit.
It sucks to have to completely boycott the whole country, but it’s what has to happen.
We’ll have to see if we can support our neighbours again after the war (the civil war, not the trade war. At least we can hope it’s a civil war)
Good.
I hope these companies use their enormous influence to do something, even if it is only for their bottom line instead of the greater good … sometimes the greater good accidentally gets lucky
It’s an opportunity to switch to an alcohol-free beverage.
Or one of the many amazing Canadian made beverages. Get off the high horse.
Neigh
I hate my shithole country :c
We deserve this.
Howcome they make sales in the first place? It’s disgusting.
Perhaps Canada needs to ask a much bigger question about alcohol, like admit our alcoholism rates and how much money we lose in alcohol costs, despite taxes. Politicians realize it’s a way to manipulate voters.
I genuinely can’t imagine being in another country and paying more for one of our worst, most overpriced spirits. You like whiskey (or whisky)? There’s a ton of better brands, American and non, available for less money…
62% is a good start.
The other 38% is likely consumed in oil and gas camps, the true heartland of Albertan separatism.
So, they have more to go before being forced to close down? Good. Blame Trump, the child rapist.
This is barey 3% of total sales, a nothing burger.
The headline is a little unclear and just for clarity, the sales are down 62% in Canada, rather than a 62% drop in overall sales. The Canadian boycott is still likely having an effect, however in the interest of not just skimming a headline that effect seems smaller than first impression. It isn’t putting the company out of business.
From the article:
It’s unclear how much the 62 per cent drop in sales translates to in dollars, but the company’s total sales were down three per cent for the quarter.
3 percent is a non story.
It’s a good thing that other countries have joined in on the boycott of the States, too.
This is just the beginning. I hope all the cards fall over the next year.
Good work neighbors. A lot of us understand and support you. I hope we’re both around when this shit ends.
