Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
You can actually already do this to an extent. Make certain bookings from a different country by VPN and it will affect your price (for the same flight/hotel/etc). I tried this a year ago and it made a difference!
So … wait for the EU to outlaw this practice as price gouging, then use a VPN to appear to be buying from the EU?