Yeah, I read that. New leadership felt that the eternal sales stuff was bad and changed to “everyday low prices” sort of thing thinking the customers would appreciate the transparency. Nope, the fake “on sale” works.
It’s all over the place in sales across every industry. I think it is dumb but I am surprised someone actually got a lawsuit against it.
Yes, and JC Penny crashed and burned after switching their marketing strategy away from fake “regular prices.”
Yeah, I read that. New leadership felt that the eternal sales stuff was bad and changed to “everyday low prices” sort of thing thinking the customers would appreciate the transparency. Nope, the fake “on sale” works.
It’s all over the place in sales across every industry. I think it is dumb but I am surprised someone actually got a lawsuit against it.
My naive reading is the difference here is HP slapped a discount sticker on it without changing the price.
Where Kohls, et. al. set the price extremely high and then always have it “on sale.”
Now, how companies get away with doing the same thing for Black Friday, no idea