For me, it’s a few things.
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A way to burn time that doesn’t feel like a digital sugar rush.
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Support, camaraderie, and kindness, primarily from /r/stopdrinking.
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Niche stuff, like ideas for local hiking and backpacking trips, propaganda posters, and kayaking info.
This is an astute point that I didn’t really think about. Not being on other social media sites like facebook or twitter, and also lacking a water cooler to chat at work (I’m WFH), I can go days without hearing offhand comments about a popular culture phenomenon. I don’t necessarily want to be “in it” but I do want to at least know about trends.
These are all pretty much on the top of my list as well.