If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.
See, I think that’s the problem.
Wikipedia is one of the all-time great projects on the internet, and it keeps chugging along all without forcing miserable ads on its users or charging them a subscription fee or selling their data to the highest bidder.
And their donation drives are perfectly fine, and I’m perfectly willing to give them some money every now and then as long as they’re asking for what is needed to keep the site up and running.
Maybe not everything should be run as a for-profit business, with an overriding goal of monetizing clicks and maximizing profits?