

It’s from the 30s, actually.
https://en.m.wikipedia.org/wiki/Woke
Implies waking up to the systemic violence and oppression and beginning to do something about it.
Then it began being used as a bad thing because people were understanding systemic harm and those in power did not like it.
Overuse the word, make it mean nothing, remove its power, push the people back into oppression.
Correct.
Those in power overused the word and made it mean nothing.
Neoliberals are a part of that.