Interesting, it was a variation of embrace, extend, extinguish, without the extend part.
In a way, I think it happened to the entire internet. Look at browsers today, web development (that one might be controversial, but I think big techs somewhat forced bloated frameworks to be the standard way to create websites), video streaming, etc.
What’s preventing GPT-based bots to earn karma by writing real-looking comments?
The future of the internet really seems like a dark one…