Prior to ESO, though, Elder Scrolls was a franchise entirely marketed at people who wanted single player RPG experiences.
Even if it’s still Elder Scrolls content- a good portion of that original market is not going to have interest in a multiplayer experience. Or a subscription experience. Or a”live narrative” experience with gated content windows.
It’s a very different experience at its core, so while there may be an overlap between the two markets in the Venn Diagram, it’s still a very different market segment than a pure single player outing.
It’s not crazy at all. They want the social expectation of what “far left” is to get established at Biden as a baseline. So they’re going to tie that label as much as they can so that when actual progressives put out a platform they’re seen as completely insane and non-viable despite the rest of the developed world doing it for decades.