How would a company decide that something should be “legitimate interest” vs “consent”?
EDIT: Definition of “Legitimate Interest”, when hovering over the question mark.
How does legitimate interest work?
Some vendors are not asking for your consent, but are using your personal data on the basis of their legitimate interest.
The trick is, sometimes you can’t untick it. Because legitimate interest.
I’ve not seen that. I have seen all the boxes except legit interest unticked. So I untick all and “save” preferences (I mean, technically how can they save my preferences if I reject all cookies?) and they’re all back next time, but just the legit interest ones.
Sometimes there’s a lot of them.