It’s got to be tough to be the VP at Paramount responsible for brand management of one of its two largest streaming franchises, and be told to manage the fallout of a business decision that flies directly in the face of both the Star Trek brand strategy and firm’s streaming strategy.
Half of Paramount+ demand is derived from the Trek and Yellowstone franchises. Their streaming strategy, as pitched to investors, is ‘franchises, faces and fandoms.’
Yet, they cancel and write-off one of only two successful digital animated originals from one of the key franchises, helmed by a legacy captain who remains one of the most beloved in a key demographic?
It’s got to be tough to be the VP at Paramount responsible for brand management of one of its two largest streaming franchises, and be told to manage the fallout of a business decision that flies directly in the face of both the Star Trek brand strategy and firm’s streaming strategy.
Half of Paramount+ demand is derived from the Trek and Yellowstone franchises. Their streaming strategy, as pitched to investors, is ‘franchises, faces and fandoms.’
Yet, they cancel and write-off one of only two successful digital animated originals from one of the key franchises, helmed by a legacy captain who remains one of the most beloved in a key demographic?