• clearleaf@lemmy.world
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    9 months ago

    Where did this “bro” thing come from anyway? I know it’s a signal telling me to hate someone but what particular hivemind is spreading this?

    • Deceptichum@kbin.social
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      9 months ago

      Bros were dudes who liked to party.

      That became Frat Bros who were obnoxious and loud guys who like to get drunk and party.

      Eventually becoming Gym/Tech/Crypto Bros, which referenced the toxic masculinity and obnoxious nature of those two groups whose entire identity is the thing they bro’d.

      Which in turn became a catch all suffix for groups/industries that are toxic/harmful.

      No “hivemind” is spreading it, it’s just the evolution of slang and language in action.