I’ve never started a food company, but I have helped to write several restaurants origin stories. While the teams I was on never outright lied, we certainly embellished certain parts and didn’t discuss others.
For instance, one “mom and pop” restaurant that we opened had the backstory that, “John XXXX came from China in 1984, and tried pizza for the first time in the US. He loved it so much that he taught himself how to make pizza dough to open a Chinese Pizzaria.”
All of that is technically mostly true except for him trying pizza for the first time in the US. In his words China doesn’t have real pizza, and the US did/does it correctly. I helped him learn to make pizza dough, but I don’t think that actually matters. What we left out is that John owns a ton of very valuable property in China, so he wasn’t trying to get rich, he was just having fun.
I’ve never started a food company, but I have helped to write several restaurants origin stories. While the teams I was on never outright lied, we certainly embellished certain parts and didn’t discuss others.
For instance, one “mom and pop” restaurant that we opened had the backstory that, “John XXXX came from China in 1984, and tried pizza for the first time in the US. He loved it so much that he taught himself how to make pizza dough to open a Chinese Pizzaria.”
All of that is technically mostly true except for him trying pizza for the first time in the US. In his words China doesn’t have real pizza, and the US did/does it correctly. I helped him learn to make pizza dough, but I don’t think that actually matters. What we left out is that John owns a ton of very valuable property in China, so he wasn’t trying to get rich, he was just having fun.