Companies leaking their v2 plans effectively shut down sales of v1. And if there’s a long time gap to shipping v2, their revenue gets hammered. If a startup, can go out of business. Have seen it happen lots of times.
It’s called the Osborne Effect.
It’s very hard to balance hyping your new thing without making your old thing seem entirely obsolete and not worth buying.
This is proper expectation management.
Companies leaking their v2 plans effectively shut down sales of v1. And if there’s a long time gap to shipping v2, their revenue gets hammered. If a startup, can go out of business. Have seen it happen lots of times.
It’s called the Osborne Effect. It’s very hard to balance hyping your new thing without making your old thing seem entirely obsolete and not worth buying.