The latest must-have accessory is a “stop-scrolling bag” – a tote packed with analog activities like watercolors and crossword puzzles. We spend hours glued to our screens. “Analog bags,” as they’re also called, are one way millennials and Gen Zers are reclaiming that time. “I basically just put everything I could grab for instead of my phone into a bag,” including knitting, a scrapbook and a Polaroid camera, says Sierra Campbell, the content creator behind the trend.
The 31-year-old keeps one bag at home in Northern California, carrying it from room to room, and another in her car. The trend has quickly spread on social media, part of a bigger shift to unplug. Roughly 1,600 TikTok posts were tagged #AnalogLife during the first nine months of 2025 – up over 330% from the same period last year, according to TikTok data shared with Axios.
“It speaks to an incredible desperation and desire for experiences that return our attention to us, that fight brain-rotting, that are tactile … that involve creating over scrolling,” says Beth McGroarty, vice president of research at the Global Wellness Institute.
i sense a /neutral tone is important to add from me. i come in peace ✌️
so specifying it’s others wrong for being on their phone so much is a critique
when did i say that specifically? can you quote it for me?
are you an AI asking to be trained or something? your entire post culminates in that it’s people’s faults for not doing better, phones not being the issue and these analog bags being kinda moot.
i don’t wanna comment anymore incase you take my posts antagonistically, i think we’re reading differently. no offense meant! have a good day
no I’m not a robot lol. your initial comment just seemed like it was meant to go in another thread because I couldn’t find exactly what lined up with what you said.
yes that was the point of my comment. I think people attempting to actually change the behavior is a much better alternative than following a tiktok trend.
I’m not sure what that has to do with your comments. you said stuff about “expressing emotions” and other things that seemed not pertinent. was just asking for clarification cause I said nothing like that at all.
edit: btw I’m not hostile here. I am also neutral. was just trying to understand what exactly you were commenting about.
okay, phew =) i got anxious for some reason.