Reminder that Unilever (British) is a horrible company like nestle (well I guess they don’t have a documented campaign to kill babies or human traffick into chocolate plantation slavery like nestle) and should be avoided when possible.
Normally I would recommend Happy Tabs (a dutch company that makes very good toothpaste tablets with fluoride), but they had a major supply chain change and have shit the bed the entire 2025, stopped responding to bad reviews and support requests, deliveries not going out even though people paid, and even their store page went down
You could then look into Smyle. https://wesmyle.com/nl/collections/tandpasta-tabletten
Wow that website is a UX nightmare lol.
A bit more expensive, but if it helps shipments actually be delivered then that is a plus 😂 I guess I will go with them. Thanks for pointing me to them!
I don’t understand what happened to Happy Tabs, they were going strong, good marketing, and had collaborations with KLM airlines and Dille en Kamille and now they have just disappeared off of the face of the earth with no notice.
Just be sure to use toothpaste actually containing sodium fluoride.
Its what our teeth need, its proven to be effective don’t let anyone tell you to believe in non scientific facts.
Stannous fluoride is far superior to sodium fluoride though, so look for toothpaste with it.
Am dumb American so I’m not familiar with most of these European brands, but Sensodyne famously uses stannous fluoride and you’ll find it in some formulations of Parodontax.
i use stannous flouride which is better, but thier toothpaste is somewhat strange, a little more goopy. nAH out there is a hit or miss, no definitive research state which one has the best effect.
Listen to this. For a couple of years I - unknowingly - used a toothpaste without flourids. Guess in which time period big issues with my teeth started.
Avoid Weleda. It’s based on biodynamic agriculture and antroposophic medicine which are unscientific and coming from a cult.
I’m a bit frustrated by biodynamic agriculture because while it’s a total cult, I guess it’s a predecessor of sort to integrated farming, which makes a lot of sense. They’re not entirely wrong about the whole poisoning of the soil and all that. So while I don’t want to support the cult, I would rather use products from biodynamic than from industrial agriculture.
I do not have many kind things to say about antroposophic medicine. I guess it’s potential for harm is limited in a toothpaste.
I’m not sure that it’s a predecessor to integrated farming. Biodynamic agriculture has some similar practices, some of it makes sense but most doesn’t. It’s about “harvesting cosmic forces”, astrology and using preparations with stuff like urinary bladders from red deer, the small intestines of cattle, the skull of a domesticated animal or the mesentery of a cow…
Yeah, predecessor is a poor choice of words. They did some of the right things for the wrong reasons before agricultural science caught up with reality. More of a broken watch kind of situation.
I wouldn’t use their toothpaste but honestly you are completely fine using their hand creames, body washes and lotions…
You’ll be fine using their toothpaste too. I don’t think it has any fluor so it won’t be as good as one that does but it won’t harm you. But be aware who you are giving your money to.
Give us the old flavor of Parodontax back! Pitchfork emoji
I‘m German and I never heard of any of the shown German brands.
Yeah, same here. Heard of 2, but they’re most certainly not common ones.
Lacalut is kind of well known, isn’t it?
I know Licor del Polo, because it’s very popular… in Spain.
Because it is a spanish brand, that image is wrong
Apparently it was bought by a German company, Bübchen. So technically German.
Where is ELMEX toothpaste? I thought is was made in eastern Europe but not sure
It’s made in Switzerland.
UPDATE: The Americans have bought it!
Jordan is Norwegian?? I’m Norwegian and had no idea!
Are there any toothpastes that contain nano hydroxyapatite? There is some interesting resesrch that suggests it could be even better than fluoride because it remineralizes enamel, but it’s important that it contains at least 10% of nano hydroxyapatite.
This is how I learn that blend-a-med isn’t German-owned (well, not anymore - since the late 80s). Huh.
Every time I see that brand in the store my mind goes “ooh black Betty, blend-a-med”…
Just buy Rossman’s own brand.
Big up for salutem! Have been using it for a few years now. It’s very nice, doesn’t foam, doesn’t have anything unecessary, perfect for someone woth a super sensitive mouth like me. I get ulcers from normal toothpaste, like Elmex.
I feel like like Swedish The Humble Co is missing from the list: https://www.thehumble.co/
Their products are widely available here in the US and it’s all made-in-China crap, even the toothpaste. TePe is a much better Swedish brand in my opinion.
That is too bad! Here in Europe, the toothpaste I have bought was made in Portugal. I mainly use their floss picks though (which I think are really good! For toothpaste, I personally prefer Jordan).
Interesting, here in the US their products are made in China but they market them as Swedish design! I’ve never tried Jordan. Personally I really love Flux oral care products and I’m pretty sure they’re all made in Sweden. I don’t think Flux makes toothpaste, but their fluoride chewing gum is the best gum ever and I always stock up when visiting Sweden.
I feel a little disappointed knowing that they don’t run all production in Europe. Maybe a good time to check out some other floss picks to see if anything competes. (Agreed on Flux, but honestly I am bad at using mouthwash😅)
Pepsodent and Sensodyne are US though?
https://en.wikipedia.org/wiki/Pepsodent
https://en.wikipedia.org/wiki/Sensodyne
Or does wikipedia need some editing?
It says in the body of the Wikipedia article that it’s a UK company:
Sensodyne became a part of Haleon, a British multinational consumer healthcare corporation, in July 2022, following the establishment of Haleon as a separate entity through a corporate spin-off from GSK.
Pepsodent is owned by Unilever which is British. So I guess it is OK to buy it, especially if the only alternative is an American company, for example Colgate.
Whats with the wikipedia country being US on these then? I don’t get it
It does explain it in the first sentences in Wikipedia
Pepsodent is an American brand of toothpaste with the minty flavor that is derived from sassafras. The brand was purchased by Unilever in 1942 and is still owned by the company outside of the United States and Canada. In 2003, Unilever sold the rights to the brand in the North American market to Church & Dwight.[1]
Pepsodent what founded in US and it might still have factories and offices there but Unilever bought it. I’m not sure where the Pepsodent tooth paste is manufactured but if you buy it you will likely support American jobs in some degree. But the profit that Pepsodent does will go back to Unilever.
Think of Jaguar, it is British but the current owners are Tata which is an Indian company.
Unilever is evil, though.











