They started a new strategy in the last few years, Universes Beyond, which is MTG sets based on other IPs. They’ve done it for dozens of properties, it is basically just printing money for them, people who don’t play at all try to get them because they’re collectables related to the IP, which causes scarcity, which allows them to justify higher prices while still selling out.
The player base has mixed responses on it, obviously higher prices is unwelcome, and some people don’t like the IP being diluted (“This is my SpongeBob/Spiderman/Space Marine deck”), but some people like those properties and enjoy overlapping their interests. It doesn’t help that a lot of the recent “original” set IPs have been kinda meh.
The funniest thing recently is that they made a whole Marvel set, but failed to get the digital rights (probably something to do with Marvel Snap). So they had to reskin and rename the set and cards to release it in their digital clients.
They started a new strategy in the last few years, Universes Beyond, which is MTG sets based on other IPs. They’ve done it for dozens of properties, it is basically just printing money for them, people who don’t play at all try to get them because they’re collectables related to the IP, which causes scarcity, which allows them to justify higher prices while still selling out.
The player base has mixed responses on it, obviously higher prices is unwelcome, and some people don’t like the IP being diluted (“This is my SpongeBob/Spiderman/Space Marine deck”), but some people like those properties and enjoy overlapping their interests. It doesn’t help that a lot of the recent “original” set IPs have been kinda meh.
The funniest thing recently is that they made a whole Marvel set, but failed to get the digital rights (probably something to do with Marvel Snap). So they had to reskin and rename the set and cards to release it in their digital clients.