OpenAI will be debuting a film at the Cannes Film Festival. With a budget of $30M or less, and a timeframe of 9 months, the slop they turn in will cost a fraction as much and take a fraction as long to develop as the slop Hollywood normally produces. FWIW though I did find the little video in the WSJ article entertaining, in a deeply unsettling, uncanny-valley kind of way.
I feel like the Cannes public will be like Anton Ego from Ratatouille and I only see two possibilities: it goes well or it goes badly.