The airline touted a partnership with an AI-enabled revenue system as a step on the road to fully personalized ticket pricing, part of its goal to raise profit margins long-term.

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

  • interdimensionalmeme@lemmy.mlEnglish
    7·
    8 hours ago

    It’s coming to your groceries and gas stations soon enough. Thanks to that wireless identification marker you carry in your pockets

    • ebolapie@lemmy.worldEnglish
      1·
      2 hours ago

      Thanks to facial recognition. Your expensive spying device is just what collects the data to drive the algorithm.