Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

    • jumping_redditor@sh.itjust.works
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      12 hours ago

      why should they? it’s basically just a worse version of scaling prices by income, something the government loves doing.

      • Jason2357@lemmy.ca
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        12 hours ago

        If that’s all it was, it wouldn’t be bad. Unfortunately the reason they want to use ai is because it will be more complicated than that. Think - you need to fly somewhere vs you are thinking of flying somewhere. Data brokers will provide the ai with information about your job, your (and your family’s) health, funerals, etc.

      • eskimofry@lemmy.world
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        9 hours ago

        thats a dishonest argument. One has a money assembly line straight to a billionaire’s house. The other’s assembly line that has a possibility to be used for public good.

      • redwattlebird@lemmings.world
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        12 hours ago

        I don’t quite understand if your statement is for or against consumer protections because I can’t fathom being against consumer protections. Could you please clarify?