Why? What about their strategy right now it because of the way things are changing?
Accepting other storefronts on their platform going forward, choosing to instead make their money via Game Pass and third party publishing. An Activision or Bethesda acquisition made great strategic sense when you needed to lock up exclusives for the way consoles used to work, but in the time it took for Activision to go through, they realized that strategy no longer makes sense. It’s a huge paradigm shift to decide to no longer take a cut of every “Xbox” game sold the way that Nintendo and Sony do, for now, but it’s in their best interest long term to be the first to do so.
Accepting other storefronts on their platform going forward, choosing to instead make their money via Game Pass and third party publishing. An Activision or Bethesda acquisition made great strategic sense when you needed to lock up exclusives for the way consoles used to work, but in the time it took for Activision to go through, they realized that strategy no longer makes sense. It’s a huge paradigm shift to decide to no longer take a cut of every “Xbox” game sold the way that Nintendo and Sony do, for now, but it’s in their best interest long term to be the first to do so.