For children, navigating the internet has become second nature. E-learning platforms in particular have become an integral part of their lives. Unfortunately, the ads they’re exposed to are not suitable for their age.
The entire idea of ads on child media is insane and always has been. That child has no money and has no idea how to make decisions about things like purchases more complicated than “I want this shiny or tasty thing” or “all the cool kids have one.”
A child will pester their parents to buy what they want, potentially for weeks.
Bombarding children with some product, even if for “grown-ups” can make them like it in the future when they’re grown up themselves. It is a very long-term strategy, but it does work since people tend to associate brands from their childhood with quality.
But I agree. Ads directed at kids always seemed distasteful to me, vut it was usually mixed in with “normal” TV or even YouTube ads. But now, when you can’t open a video on YouTube and have it play minimized because it’s “for kids”, you’d expect Google’d also make the ads at least less distasteful than on TV or “grownup” YouTube.
The entire idea of ads on child media is insane and always has been. That child has no money and has no idea how to make decisions about things like purchases more complicated than “I want this shiny or tasty thing” or “all the cool kids have one.”
The child having no money is not a problem.
Children are easily influenced and gullible.
A child will pester their parents to buy what they want, potentially for weeks.
Bombarding children with some product, even if for “grown-ups” can make them like it in the future when they’re grown up themselves. It is a very long-term strategy, but it does work since people tend to associate brands from their childhood with quality.
But I agree. Ads directed at kids always seemed distasteful to me, vut it was usually mixed in with “normal” TV or even YouTube ads. But now, when you can’t open a video on YouTube and have it play minimized because it’s “for kids”, you’d expect Google’d also make the ads at least less distasteful than on TV or “grownup” YouTube.