vegan@lemmy.worldEnglish · 7 months ago

Beyond Meat CEO says a smear campaign almost killed his business. Here’s how he’s fighting back

fortune.com

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Beyond Meat CEO says a smear campaign almost killed his business. Here’s how he’s fighting back

fortune.com

Sunshine (she/her)@lemmy.ca to

vegan@lemmy.worldEnglish · 7 months ago

How a campaign attacking plant-based meat led to a Beyond reformulation

fortune.com

“We reacted by looking inward and asking, ‘How do we make this product unassailable from a health perspective?’” says Beyond Meat CEO Ethan Brown.

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MirthfulAlembic@lemmy.world
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7 months ago
It’s also objectively better than the American/international counterpart, having had both. Canadian A&Ws actually felt like they were trying to provide a great product, trusting profit would follow.

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