They want to appeal to the bigoted white male demographic. Nothing against the lead actor himself but he plays a lot of bigot characters. Judge Dredd, a guy that goes around shooting people with impunity? Doomslayer, a guy who’s immune to the disease turning people into zombies? Skurge, a guy trying to show off for women by amassing assets? Bones, a guy who is charming and flirty with women but aloof and grumpy with men?