I’d be very surprised if there was not a cancelation fee. If it was supposed to be a little stunt why even plan it for months in the first place? I also still stand by that less time on air is less time americans get to hear Reagan say this isn’t the right way to do business as a country.
There is a difference between “planning it to run for months” and “placing the order for months of advertising in advance”.
Having worked in broadcasting, I can confidently say it is common for an ad buy to be modified multiple times during its run.
And the advertiser often doesn’t order the entire run up-front. They will schedule it a week or 2 at a time and adjust based on what results they are seeing.
I’d be very surprised if there was not a cancelation fee. If it was supposed to be a little stunt why even plan it for months in the first place? I also still stand by that less time on air is less time americans get to hear Reagan say this isn’t the right way to do business as a country.
There is a difference between “planning it to run for months” and “placing the order for months of advertising in advance”.
Having worked in broadcasting, I can confidently say it is common for an ad buy to be modified multiple times during its run.
And the advertiser often doesn’t order the entire run up-front. They will schedule it a week or 2 at a time and adjust based on what results they are seeing.